How to Customize the Entire Subscription Process

Once a reader presses Submit to send their email address to your list, you might think the process is finished, however, that’s not the case. There’s a few more steps in the subscription process before they have officially joined your list.

  1. A reader enters his or her information and hits Subscribe.
  2. The reader is then notified to check their email to complete the subscription process.
  3. An email arrives in the reader’s inbox with a link to activate their subscription.
  4. The new subscriber is redirected to a default welcome landing page.

When you begin a mailing list in FeedBlitz, this process is automatically generated with default information. While the default information works perfectly fine, this process is a goldmine of branding possibilities in these few steps. 

So how can you customize the full subscription process for your readers? 

Start by clicking Subscribers > Lists from the left-hand menu. 

If you have only one mailing list, you'll be taken to the list's dashboard. If you have more than one mailing list in your site, you'll see an index of available mailing lists. Hover over the list you'd like to work with and hit the Dashboard button.

From the list dashboard, choose Settings > List Settings here:  

On this page, expand the ACCESS, LANDING PAGES, ALERTS section:

Let’s take a look a closer look at each step and how we can customize it:

  • Confirmation Reminder Page Redirect: This directs the reader to check their email to complete the activation process. To customize, simply add a new page to your website (check out this example here) which offers this information. Here you can enter in the URL for your new page.

  • Default activation email: This is the email sent to your reader with the activation link. Simple tips to customize include adding your logo to the top, editing the text to mimic the voice of your blog, and replacing “Thank you, The FeedBlitz Team” with your closing and name. We walk you through how to customize the activation email step-by-step here. 

Pro Tip: Less is more with this email! The primary focus is for the reader to click the activation link and confirm their subscription. Too much clutter can distract from the main purpose of the email.

  • Activation Page Redirect: If you only customize one of the steps, let it be this one! When the activation link is clicked, this will be the page your new subscriber sees. You can redirect them to your homepage, create a new “Thank you for subscribing!” page, or even list your most popular blog posts. It’s much easier to keep a reader on your site then it is for them to return to your site on their own. Redirect this page by entering in the URL of your choice into the Activation Page Redirect URL field

And that is how to customize the full subscription process a reader goes through when joining your mailing list. 

If you have any questions, please don't hesitate to let us know. You can find all of our great support resources and how to get in touch with us via email, chat or phone on our Support Page

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