Marketers spend a lot of time and energy focusing on getting people to join a list. Some forget that it is equally as important to know why they leave that list. The unsubscribe reasons report highlights every reason a subscriber left your list, including removal triggered by actions taken on another list.
Analyzing the reasons given by those who have unsubscribed can give you insight into how to retain current subscribers. For example, if you see a high rate of unsubscribes due to too many updates, consider offering a weekly or monthly newsletter. When a subscriber unsubscribes, redirect them to a new form that asks if they would prefer to receive fewer updates. You can also place a link to a weekly or monthly digest in your mailing to catch them before they unsubscribe.
If you notice there are a lot of people leaving your list due to "content no longer relevant" and you've recently switched directions with your offerings, it may be time to take a step back and reconsider your new direction or ensure that your forms and incentives match your new content direction.
Customize Your Reports
Data is good to have, but the ability to customize the data to suit your needs transforms good data into great data. This is why FeedBlitz offers various ways to customize and edit your reports, both visually and by time frame, for your individualized needs.
Once your report meets your needs, easily export and download the information to work with it further. You can send it to management or provide it to your sponsors to highlight the outcome of your campaigns.
Change the Type of Graph
Easily change the appearance of your reports by selecting a new chart or graph from the drop-down menu:
Change the Time Frame
In a matter of seconds, capture data from a variety of time frames just by selecting a new date range from the drop-down menu:
Also available are custom date ranges where you can drill down to specific time frames for your reports:
Export Your Report
For each analytics report, you have a variety of export options available at your disposal:
Informed choices help pave the path for successful email campaigns. It's essential to know what's working and what isn't in real-time when it comes to your email marketing efforts.
FeedBlitz is here to help you Win the Inbox by providing the data you need. Learn about additional analytics reports available for your email marketing here.
If you have any questions, please don't hesitate to let us know. You can find all of our great support resources and how to get in touch with us via email, chat or phone on our Support Page.