Groups are a great way to shape your mailings and work with your subscribers. While you can easily create a new group and upload a list of email addresses or manually enter one address at a time, you can also automate the membership of your groups through triggers.
What is a trigger?
A trigger is a set rule that states when one action takes place, another action will be triggered by it. This is done in a very similar manner to an if this, then that scenario.
Located under Automation > Activity-based Triggers in your mailing list dashboard,
You can set mailing list triggers to happen when a user subscribes or unsubscribes to your list.
How can triggers be used with groups?
Triggers have been in place for mailing lists for quite some time. If a person subscribes/unsubscribes from one mailing list, including funnels, a trigger can subscribe/unsubscribe them to/from another mailing list.
With recent development updates, you're now able to add or remove subscribers from groups based on their subscription/unsubscription activity.
Whether you choose to add to a group or remove from a group, a drop-down will appear with a list of your available groups:
Once the group has been selected, the trigger will complete a full sentence:
You can add as many triggers to automate group membership as you choose, connecting a wide variety of mailing lists, funnels, and groups. The limits are only set by your scope of use!
And that is how to automate your group membership through triggers. As always, if you have any questions, please don't hesitate to let us know. You can find all of our great support resources and how to get in touch with us via email, chat or phone on our Support Page.